When we have an experience -- hearing a particular sonata, making love with a particular person, watching the sun set from a particular window of a particular room -- on successive occasions, we quickly begin to adapt to it, and the experience yields less pleasure each time. Psychologists call this habituation, economists call it declining marginal utility, and the rest of us call it marriage
Daniel GilbertDaniel Levitin has more insights per page than any other neuroscientist I know. The organized Mind is smart, important, and, as always, exquisitely written.
Daniel GilbertThe truth is, bad things don't affect us as profoundly as we expect them to. That's true of good things, too. We adapt very quickly to either.
Daniel GilbertWhy isnโt it fun to watch a videotape of last nightโs football game even when we donโt know who won? Because the fact that the game has already been played precludes the possibility that our cheering will somehow penetrate the television, travel through the cable system, find its way to the stadium, and influence the trajectory of the ball as it hurtles toward the goalposts!
Daniel Gilbert