If someone offered you a pill that would make you permanently happy, you would be well advised to run fast and run far. Emotion is a compass that tells us what to do, and a compass that perpetually stuck on north is worthless.
Daniel GilbertPsychologists call this habituation, economists call it declining marginal utility, and the rest of us call it marriage.
Daniel GilbertResearch suggests that people are typically unaware of the reasons why they are doing what they are doing, but when asked for a reason, they readily supply one.
Daniel GilbertYour emotions are meant to fluctuate, just like your blood pressure is meant to fluctuate. It's a system that's supposed to move back and forth, between happy and unhappy. That's how the system guides you through the world.
Daniel Gilbert