Research suggests that people are typically unaware of the reasons why they are doing what they are doing, but when asked for a reason, they readily supply one.
Daniel GilbertThe fact that we often judge the pleasure of an experience by its ending can cause us to make some curious choices.
Daniel GilbertMost of us appear to believe that we are more athletic, intelligent, organized, ethical, logical, interesting, open-minded, and healthy-not to mention more attractive-than the average person.
Daniel GilbertThe word happiness is used to indicate at least three related things, which we might roughly call emotional happiness, moral happiness, and judgmental happiness.
Daniel GilbertNo one likes to be criticized, of course, but if the things we successfully strive for do not make our future selves happy, or if the things we unsuccessfully avoid do, then it seems reasonable (if somewhat ungracious) for them to cast a disparaging glance backward and wonder what the hell we were thinking.
Daniel Gilbert