Research suggests that people are typically unaware of the reasons why they are doing what they are doing, but when asked for a reason, they readily supply one.
Daniel GilbertPart of us believes the new car is better because it lasts longer. But, in fact, that's the worst thing about the new car. It will stay around to disappoint you, whereas a trip to Europe is over. It evaporates. It has the good sense to go away, and you are left with nothing but a wonderful memory.
Daniel GilbertThe truth is, bad things don't affect us as profoundly as we expect them to. That's true of good things, too. We adapt very quickly to either.
Daniel GilbertOur inability to recall how we really felt is why our wealth of experiences turns out to be poverty of riches.
Daniel Gilbert