Typically, if you reward something, you get more of it. You punish something, you get less of it. And our businesses have been built for the last 150 years very much on that kind of motivational scheme.
Daniel H. PinkHuman beings have an innate inner drive to be autonomous, self-determined, and connected to one another. And when that drive is liberated, people achieve more and live richer lives.
Daniel H. PinkTo sell well is to convince someone else to part with resourcesโnot to deprive that person, but to leave him better off in the end.
Daniel H. PinkToday itโs economically crucial and personally rewarding to create something that is also beautiful, whimsical, or emotionally engaging.
Daniel H. Pink