Most of what we know about sales comes from a world of information asymmetry, where for a very long time sellers had more information than buyers. That meant sellers could hoodwink buyers, especially if buyers did not have a lot of choices or a way to talk back.
Daniel H. PinkThe monkeys solved the puzzle simply because they found it gratifying to solve puzzles. They enjoyed it. The joy of the task was its own reward.
Daniel H. PinkWhen the reward is the activity itself--deepening learning, delighting customers, doing one's best--there are no shortcuts.
Daniel H. PinkIn economic terms, we've always thought of work as a disutility - as something you do to get something else. Now it's increasingly a utility - something that's valuable and worthy in its own right.
Daniel H. Pink