What is interesting is that John Lewis actually got interested initially in the civil rights movement because of a comic book. So part of it, he's paying homage to this tradition that you can tell serious stories and talk about serious issues in graphic form.

For artists, scientists, inventors, schoolchildren, and the rest of us, intrinsic motivation-the drive to do something because it is interesting, challenging, and absorbing-is essential for high levels of creativity.

All of us want to be part of something bigger than ourselves, something that matters.

When the reward is the activity itself--deepening learning, delighting customers, doing one's best--there are no shortcuts.

It seems the best approach for any venture is a combo platter - Japan's quality-consciousness paired with America's willingness to experiment and (sometimes) fail.

One source of frustration in the workplace is the frequent mismatch between what people must do and what people can do. When what they must do exceeds their capabilities, the result is anxiety. When what they must do falls short of their capabilities, the result is boredom. But when the match is just right, the results can be glorious. This is the essence of flow.

The three things that motivate creative people - autonomy, mastery, purpose!