Asking "Why?" can lead to understanding. Asking "Why not?" can lead to breakthroughs.

The ultimate pitch for an era of short attention spans begins with a single word - and doesn't go any further.

If you create something, whether it's a painting or a company, I think if you care about it, you have some obligation to go out and tell people about it.

Were born to be players, not pawns.

A lot of times when you have very short-term goals with a high payoff, nasty things can happen. In particular, a lot of people will take the low road there. They'll become myopic. They'll crowd out the longer-term interests of the organization or even of themselves.

Newtonian physics runs into problems at the subatomic level. Down there--in the land of hadrons, quarks, and Schrödinger's cat--things gent freaky. The cool rationality of Isaac Newton gives way to the bizarre unpredictability of Lewis Carroll.

The ultimate freedom for creative groups is the freedom to experiment with new ideas. Some skeptics insist that innovation is expensive. In the long run, innovation is cheap. Mediocrity is expensive—and autonomy can be the antidote.” TOM KELLEY General Manager, IDEO