The hero was distinguished by his achievement; the celebrity by his image or trademark. The hero created himself; the celebrity is created by the media. The hero was a big man; the celebrity is a big name.

The traveler was active; he went strenuously in search of people, of adventure, of experience. The tourist is passive; he expects interesting things to happen to him. He goes 'sight-seeing.'

The star is the ultimate American verification of Jean-Jacques Rousseau's Emile. His mere existence proves the perfectability of any man or woman. Oh wonderful pliability of human nature, in a society where anyone can become a celebrity! And where any celebrity . . . may become a star!

The hero was distinguished by his achievement; the celebrity by his name or trademark.

Beware of charisma . . . Representative Men; was Ralph Waldo Emerson's 1850 phrase for the great men in a democracy . . . Is there some common quality among these Representative Men who have been most successful as our leaders? I call it the need to be authentic-or, as our dictionaries tell us, conforming to fact and therefore worthy of trust, reliance or belief. While the charismatic has an uncanny outside source of strength, the authentic is strong because he is what he seems to be.

The hero is known for achievements; the celebrity for well-knowns. The hero reveals the possibilities of human nature. The celebrity reveals the possibilities of the press and media. Celebrities are people who make news, but heroes are people who make history. Time makes heroes but dissolves celebrities.

The most refined skills of color printing, the intricate techniques of wide-angle photography, provide us pictures of trivia bigger and more real than life. We forget that we see trivia and notice only that the reproduction is so good. Man fulfils his dream and by photographic magic produces a precise image of the Grand Canyon. The result is not that he adores nature or beauty the more. Instead he adores his camera - and himself.