The world of crime is a last refuge of the authentic, uncorrupted, spontaneous event.

In fast-moving, progress-conscious America, the consumer expects to be dizzied by progress. If he could completely understand advertising jargon he would be badly disappointed. The half-intelligibility which we expect, or even hope, to find in the latest product language personally reassures each of us that progress is being made: that the pace exceeds our ability to follow.

We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it.

Americans expect to eat and stay thin, to be constantly on the move and ever more neighborly ... to revere God and be God.

Some are born great, some achieve greatness, and some hire public relations officers.

Each living art object, taken out of its native habitat so we can conveniently gaze at it, is like an animal in a zoo. Something about it has died in the removal.

The most promising words ever written on the maps of human knowledge are terra incognita, unknown territory.