As you make your bed, so you must lie in it.

The most promising words ever written on the maps of human knowledge are terra incognita, unknown territory.

The American citizen lives in a world where fantasy is more real than reality, where the image has more dignity than its original. We hardly dare face our bewilderment, because our ambiguous experience is so pleasantly irridescent, and the solace of belief in contrived reality is so thoroughly real. We have become eager accessories to the great hoaxes of the age. These are the hoaxes we play on ourselves.

We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it.

Being known primarily for their well-knownness, celebrities intensify their celebrity images simply by becoming widely known for relations among themselves. By a kind of symbiosis, celebrities live off one another.

The traveler was active; he went strenuously in search of people, of adventure, of experience. The tourist is passive; he expects interesting things to happen to him. He goes 'sight-seeing.'

We must abandon the prevalent belief in the superior wisdom of the ignorant.