Being known primarily for their well-knownness, celebrities intensify their celebrity images simply by becoming widely known for relations among themselves. By a kind of symbiosis, celebrities live off one another.

Never have people been more the masters of their environment. Yet never has a people felt more deceived and disappointed. For never has a people expected so much more than the world could offer.

Any government which made the welfare of men depend on the character of their governors was an illusion.

The hero was distinguished by his achievement; the celebrity by his name or trademark.

Knowledge is not simply another commodity. On the contrary. Knowledge is never used up. It increases by diffusion and grows by dispersion.

Time makes heroes but dissolves celebrities.

The star is the ultimate American verification of Jean-Jacques Rousseau's Emile. His mere existence proves the perfectability of any man or woman. Oh wonderful pliability of human nature, in a society where anyone can become a celebrity! And where any celebrity . . . may become a star!