This is the essence of intuitive heuristics: when faced with a difficult question, we often answer an easier one instead, usually without noticing the substitution.
Daniel KahnemanIf people can construct a simple and coherent story, they will feel confident regardless of how well grounded it is in reality.
Daniel KahnemanOne emphasis of my research has been on the question of how people spend their time. Time is the ultimate finite resource, or course, so the question of how people spend it would seem to be important.
Daniel Kahneman