Hindsight bias makes surprises vanish.

Policy makers, like most people, normally feel that they already know all the psychology and all the sociology they are likely to need for their decisions. I don't think they are right, but that's the way it is.

It's very easy for trusted companies to mislead naive customers, and life insurance companies are trusted.

Alternative descriptions of the same reality evoke different emotions and different associations.

The confidence people have in their beliefs is not a measure of the quality of evidence but of the coherence of the story the mind has managed to construct.

Most of the time, we think fast. And most of the time we're really expert at what we're doing, and most of the time, what we do is right.

One study found that people who just thought about watching their favorite movie actually raised their endorphin levels by 27 percent.