We have associations to things. We have, you know, we have associations to tables and to - and to dogs and to cats and to Harvard professors, and that's the way the mind works. It's an association machine.
Daniel KahnemanIn a rising market, enough of your bad ideas will pay off so that you'll never learn that you should have fewer ideas.
Daniel KahnemanWhen people believe a conclusion is true, they are also very likely to believe arguments that appear to support it, even when these arguments are unsound.
Daniel Kahneman