You know, the standard state for people is 'mildly pleasant.' Negative emotions are quite rare, and extremely positive emotions are rare. But people are mildly pleased most of the time, they're mildly tired a lot of the time, and they wish they were somewhere else a substantial part of the time - but mostly they're mildly pleased.
Daniel KahnemanAlthough professionals are able to extract a considerable amount of wealth from amateurs, few stock pickers, if any, have the skill needed to beat the market consistently, year after year.
Daniel KahnemanOur comforting conviction that the world makes sense rests on a secure foundation: our almost unlimited ability to ignore our ignorance.
Daniel KahnemanWhen people believe a conclusion is true, they are also very likely to believe arguments that appear to support it, even when these arguments are unsound.
Daniel KahnemanIf individuals are rational, there is no need to protect them against their own choices.
Daniel Kahneman