Nobody would say, 'I'm voting for this guy because he's got the stronger chin,' but that, in fact, is partly what happens.
Daniel KahnemanSome achieve a reputation for great successes when in fact all they have done is take chances that reasonable people wouldn't take.
Daniel KahnemanAlternative descriptions of the same reality evoke different emotions and different associations.
Daniel KahnemanI have always believed that scientific research is another domain where a form of optimism is essential to success: I have yet to meet a successful scientist who lacks the ability to exaggerate the importance of what he or she is doing, and I believe that someone who lacks a delusional sense of significance will wilt in the face of repeated experiences of multiple small failures and rare successes, the fate of most researchers.
Daniel Kahneman