Alternative descriptions of the same reality evoke different emotions and different associations.
Daniel KahnemanWhen people think of the outcomes of their decisions, they think much more short term than that. They think in terms of gains and losses.
Daniel KahnemanThe premise of this book is that it is easier to recognize other people's mistakes than your own.
Daniel KahnemanWe have associations to things. We have, you know, we have associations to tables and to - and to dogs and to cats and to Harvard professors, and that's the way the mind works. It's an association machine.
Daniel Kahneman