The idea that you can ask one question and it makes the point - well, that wasn't how psychology was done at the time.
Daniel KahnemanIf owning stocks is a long-term project for you, following their changes constantly is a very, very bad idea. It's the worst possible thing you can do, because people are so sensitive to short-term losses. If you count your money every day, you'll be miserable.
Daniel KahnemanKnowing the importance of luck, you should be particularly suspicious when highly consistent patterns emerge from the comparison of successful and less successful firms. In the presence of randomness, regular patterns can only be mirages.
Daniel Kahneman