We can't live in a state of perpetual doubt, so we make up the best story possible and we live as if the story were true.

Human beings cannot comprehend very large or very small numbers. It would be useful for us to acknowledge that fact.

When people believe a conclusion is true, they are also very likely to believe arguments that appear to support it, even when these arguments are unsound.

We don’t choose between experiences, we choose between memories of experiences. Even when we think about the future, we don’t think of our future normally as experiences. We think of our future as anticipated memories.

We are prone to overestimate how much we understand about the world and to underestimate the role of chance in events.

Political columnists and sports pundits are rewarded for being overconfident.

It's very easy for trusted companies to mislead naive customers, and life insurance companies are trusted.