One of the problems with expertise is that people have it in some domains and not in others.

Lucky risk takers use hindsight to reinforce their feeling that their gut is very wise. Hindsight also reinforces others' trust in that individual's gut.

Alternative descriptions of the same reality evoke different emotions and different associations.

It's nonsense to say money doesn't buy happiness, but people exaggerate the extent to which more money can buy more happiness.

Knowing the importance of luck, you should be particularly suspicious when highly consistent patterns emerge from the comparison of successful and less successful firms. In the presence of randomness, regular patterns can only be mirages.

It's very easy for trusted companies to mislead naive customers, and life insurance companies are trusted.

It's not a case of: 'Read this book and then you'll think differently. I've written this book, and I don't think differently.