If people do not know what is going to make them better off or give them pleasure, then the idea that you can trust people to do what will give them pleasure becomes questionable.
Daniel KahnemanDoubting what you see is a very odd experience. And doubting what you remember is a little less odd than doubting what you see. But it's also a pretty odd experience, because some memories come with a very compelling sense of truth about them, and that happens to be the case even for memories that are not true.
Daniel KahnemanWhen people think of the outcomes of their decisions, they think much more short term than that. They think in terms of gains and losses.
Daniel KahnemanIt doesn't take many observations to think you've spotted a trend, and it's probably not a trend at all.
Daniel Kahneman