Negotiations over a shrinking pie are especially difficult because they require an allocation of losses. People tend to be much more easygoing when they bargain over an expanding pie.
Daniel KahnemanSome achieve a reputation for great successes when in fact all they have done is take chances that reasonable people wouldn't take.
Daniel KahnemanClearly, the decision-making that we rely on in society is fallible. It's highly fallible, and we should know that.
Daniel Kahneman