Nothing in life is quite as important as you think it is while you're thinking about it.
Daniel KahnemanMost of the time, we think fast. And most of the time we're really expert at what we're doing, and most of the time, what we do is right.
Daniel KahnemanWe have associations to things. We have, you know, we have associations to tables and to - and to dogs and to cats and to Harvard professors, and that's the way the mind works. It's an association machine.
Daniel KahnemanUnfortunately, skill in evaluating the business prospects of a firm is not sufficient for successful stock trading, where the key question is whether the information about the firm is already incorporated in the price of the stock. Traders apparently lackthe skill to answer this crucial question, but they appear to be ignorant of their ignorance.
Daniel Kahneman