When you are under time pressure for a decision, you need to follow intuition.

The confidence that individuals have in their beliefs depends mostly on the quality of the story they can tell about what they see, even if they see little.

You should not take your intuitions at face value.

Knowing the importance of luck, you should be particularly suspicious when highly consistent patterns emerge from the comparison of successful and less successful firms. In the presence of randomness, regular patterns can only be mirages.

The concept of loss aversion is certainly the most significant contribution of psychology to behavioral economics.

Human beings cannot comprehend very large or very small numbers. It would be useful for us to acknowledge that fact.

If people do not know what is going to make them better off or give them pleasure, then the idea that you can trust people to do what will give them pleasure becomes questionable.