A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. Authoritarian institutions and marketers have always known this fact.

An executive might have a very strong intuition that a given product has promise, without considering the probability that a rival is already ahead in developing the same product.

People who face a difficult question often answer an easier one instead, without realizing it.

Psychologists really aim to be scientists, white-coat stuff, with elaborate statistics, running experiments.

The 'Instagram Generation' now experiences the present as an anticipated memory

... sometimes when you are asked a question that is difficult, the mind doesn't stay silent if it doesn't have the answer. The mind produces something, and what it produces very characteristically is the answer to an easier but related question.

In a rising market, enough of your bad ideas will pay off so that you'll never learn that you should have fewer ideas.