The most important, the longest lasting, the strongest emotional, and the most practiced memories are the ones that are embedded the deepest in the brain, and because we have retrieved them so many times previously, they are the most able to be retrieved. We all hear about people who can remember their youth, their phone number, or street address from 70 years ago, but they cannot recall what they had for breakfast. The memory of this morning's breakfast wasn't rehearsed, and wasn't very important, so it fades away quickly.

I like a world where each of us has the tools to be able to make able to make our own decisions.

Although I don't know Paul McCartney, a mutual friend told me that Paul was reading my book, This Is Your Brain on Music, and stopped after chapter two. McCartney said he was concerned that if he learned more about how he does what he does (as far as composing music), he may not be able to do it anymore!

Whenever humans come together for any reason, music is there: weddings, funerals, graduation from college, men marching off to war, stadium sporting events, a night on the town, prayer, a romantic dinner, mothers rocking their infants to sleep ... music is a part of the fabric of everyday life.

Although it is easier to find information these days, it is easier than ever before to find misinformation, pseudo-facts, unsupported and fringe opinions, and the like. Children should be taught at an early age what constitutes evidence, how to detect biases or distortions in newspaper accounts, and that there exist hierarchies of information sources. In the medical field, for example, a controlled experiment published in a peer-reviewed journal is a better source than a blog by the Ginseng Growers Association, promoting the health benefits of their own product.

The most important, the longest lasting, the strongest emotional, and the most practiced memories are the ones that are embedded the deepest in the brain, and because we have retrieved them so many times previously, they are the most able to be retrieved. We all hear about people who can remember their youth, their phone number, or street address from 70 years ago, but they cannot recall what they had for breakfast. The memory of this morning's breakfast wasn't rehearsed, and wasn't very important, so it fades away quickly.

Decision-making is difficult because, by its nature, it involves uncertainty. If there was no uncertainty, decisions would be easy! The uncertainty exists because we don't know the future, we don't know if the decision we make will lead to the best possible outcome. Cognitive science has taught us that relying on our gut or intuition often leads to bad decisions, particularly in cases where statistical information is available. Our guts and our brains didn't evolve to deal with probabilistic thinking.