The most important, the longest lasting, the strongest emotional, and the most practiced memories are the ones that are embedded the deepest in the brain, and because we have retrieved them so many times previously, they are the most able to be retrieved. We all hear about people who can remember their youth, their phone number, or street address from 70 years ago, but they cannot recall what they had for breakfast. The memory of this morning's breakfast wasn't rehearsed, and wasn't very important, so it fades away quickly.

The first forms of writing emerged not for art, literature, or love, not for spiritual or liturgical purposes, but for business--all literature could be said to originate from sales receipts (sorry).

The power of art is that it can connect us to one another, and to larger truths about what it means to be alive and what it means to be human.

The brain has an attentional mode called the "mind wandering mode" that was only recently identified. This is when thoughts move seamlessly from one to another, often to unrelated thoughts, without you controlling where they go. This brain state acts as a neural reset button, allowing us to come back to our work with a refreshed perspective. Different people find they enter this mode in different ways: reading, a walk in nature, looking at art, meditating, and napping. A 15-minute nap can produce the equivalent of a 10-point boost in IQ.

When we have learned something, there's this thing called belief perseverance. Having learned something, we tend to cling to that belief, even in the face of overwhelming evidence to the contrary.

For the artist, the goal of the painting or musical composition is not to convey literal truth, but an aspect of a universal truth that if successful, will continue to move and to touch people even as contexts, societies and cultures change. For the scientist, the goal of a theory is to convey "truth for now"--to replace an old truth, while accepting that someday this theory, too, will be replaced by a new "truth," because that is the way science advances.

Americans spend more money on music than on sex or prescription drugs