Instead of just purchasing an ad campaign, target test and measure. Give an ad a small try. If the response is enough to pay for the ad, make it larger. With a franchise, ask the most successful franchisees what they did. Ask the bottom five guys what they did and avoid it.
Dave RamseyIf hard work, integrity, thrift, and perseverance have caused you to succeed, then you don't owe anyone an apology for winning.
Dave Ramsey