Leadership responsibility: If you own a biz, you're the head of the org. Good or bad, your company will LOOK and ACT like you do.

Instead of just purchasing an ad campaign, target test and measure. Give an ad a small try. If the response is enough to pay for the ad, make it larger. With a franchise, ask the most successful franchisees what they did. Ask the bottom five guys what they did and avoid it.

Teaching kids about money is never just about money.

Anytime you open a business, you have to be effective in promoting whether it's a franchise or not. You'll need to learn to be a Web marketer extraordinaire. There's plenty of material out there.

Enabling is the enemy of motivation.

What I have done is packaged the time-honored information into a process that is doable and has inspired millions to act on it.

If you come with mercy but not justice; that's called enabling.