Technology is very important; it enables connection to one another, which is essential.

The main challenge Not For Sale is big and it is modern day slavery, which is a $32billion dollar industry second to the illegal trade of drugs and arms.

The initial spark that promoted me to start Not For Sale was human trafficking in the San Francisco Bay Area. This led me to take a journey around the world on how this could exist in the 21st century.

Wherever I am in the world I want to be creating new projects and innovations, which are exciting and make a difference to communities.

I like to think that Not For Sale is the Juniper Networks of the social section, a disruptive innovator.

The idea for Not For Sale originated as a simple brand to tell as many people as possible about what we are trying to achieve - "people are not for sale". The brand is a straight forward message and communicates the mission clearly.

I get my fuel and inspiration from children, they are our future.