There is a person whose acquaintance and conversation I do earnestly recommend unto you as thing of the greatest advantage: you will be surprised when I tell you it is yourself.

It would be wrong of me to suppose that just because I can form private mental images, that everyone can. As Francis Galton and William James long ago showed, a small proportion of adults-and some of these extremely intelligent-are unable to form such visual images. Berkeley's point is that it would be equally arrogant for these non-thinkers or non-image formers to claim that everyone is like them in the relevant respect. The temptation to pontificate in that way reveals a narrowness and unwillingness to see the world from another perspective.

Designers must educate the public that design is about strategy, not decoration. However, such attempts are repeatedly undermined by a design world hooked on competitions and awards ceremonies that celebrate creativity instead of strategy results and sustainability.

Spend regularly and constantly two or three hours of the morning in study and retirement. I do not take upon me to prescribe what you shall employ yourself about. I only propose the passing two or three hours of the twenty-four in private.

Somewhere in the future I am remembering today.

For it oft happens that a notion, when it is cloathed with words, seems tedious and operose and hard to be conceived, which yet being striped of that garniture, the ideas shrink into a narrow compass, and are viewed almost by one glance of thought.

Unless we take care to clear the first principles of knowledge from the incumbrance and delusion of words, we may make infinite reasonings upon them to no purpose. We may deduce consequences, and never be the wiser.