It would be wrong of me to suppose that just because I can form private mental images, that everyone can. As Francis Galton and William James long ago showed, a small proportion of adults-and some of these extremely intelligent-are unable to form such visual images. Berkeley's point is that it would be equally arrogant for these non-thinkers or non-image formers to claim that everyone is like them in the relevant respect. The temptation to pontificate in that way reveals a narrowness and unwillingness to see the world from another perspective.

It would be wrong of me to suppose that just because I can form private mental images, that everyone can. As Francis Galton and William James long ago showed, a small proportion of adults-and some of these extremely intelligent-are unable to form such visual images. Berkeley's point is that it would be equally arrogant for these non-thinkers or non-image formers to claim that everyone is like them in the relevant respect. The temptation to pontificate in that way reveals a narrowness and unwillingness to see the world from another perspective.

There is a person whose acquaintance and conversation I do earnestly recommend unto you as thing of the greatest advantage: you will be surprised when I tell you it is yourself.

For Berkeley (normal) vision is a language whereby God tells us about the tangible world. But prior to having experience of the tangible world, the visual language would be as meaningless as an utterly alien language. It would convey no meaning to the sighted mind.

Unless we take care to clear the first principles of knowledge from the incumbrance and delusion of words, we may make infinite reasonings upon them to no purpose. We may deduce consequences, and never be the wiser.

It takes a society to raise a generation.

Over 95% of the designers who have ever lived are alive today. Together, we have the power to define what professionalism in the communications industry will be about: helping increase market share or helping repair the World.