It would be wrong of me to suppose that just because I can form private mental images, that everyone can. As Francis Galton and William James long ago showed, a small proportion of adults-and some of these extremely intelligent-are unable to form such visual images. Berkeley's point is that it would be equally arrogant for these non-thinkers or non-image formers to claim that everyone is like them in the relevant respect. The temptation to pontificate in that way reveals a narrowness and unwillingness to see the world from another perspective.

We visual communicators have so much good to share: rather than sharing our chemical and style addictions, we could be using our professional skills to help communicate health information, conflict resolution, democracy, technology.

Somewhere in the future I am remembering today.

Over 95% of the designers who have ever lived are alive today. Together, we have the power to define what professionalism in the communications industry will be about: helping increase market share or helping repair the World.

Unless we take care to clear the first principles of knowledge from the incumbrance and delusion of words, we may make infinite reasonings upon them to no purpose. We may deduce consequences, and never be the wiser.

Designers must educate the public that design is about strategy, not decoration. However, such attempts are repeatedly undermined by a design world hooked on competitions and awards ceremonies that celebrate creativity instead of strategy results and sustainability.

Romance is the douche of the bourgeoisie.