We can place a product, virtually any size, in almost any location. It really depends on what the program and the video in each individual episode provides in terms of a logical or contextual background.

I want my tombstone to read: If this is a joke, I don't get it.

We can place a product, virtually any size, in almost any location. It really depends on what the program and the video in each individual episode provides in terms of a logical or contextual background.

What we want to do is raise the bare minimum amount that will give us a large enough microphone to effectively convey our message. Unfortunately, $20 million is critical mass in terms of running an effective campaign in New York.

The truth is that God is to be found in all things - even and most especially in the painful, tragic and unpleasant things.

You could place one product in a first-run telecast, a second product what that program is rerun, and a third product when the show goes into syndication, and another product when it goes on cable.

It isn't how much time you spend somewhere that makes it memorable: it's how you spend the time.