You could place one product in a first-run telecast, a second product what that program is rerun, and a third product when the show goes into syndication, and another product when it goes on cable.

What we want to do is raise the bare minimum amount that will give us a large enough microphone to effectively convey our message. Unfortunately, $20 million is critical mass in terms of running an effective campaign in New York.

We cannot attain the presence of God. We're already totally in the presence of God. What's missing is awareness.

It isn't how much time you spend somewhere that makes it memorable: it's how you spend the time.

Digital brand integration is part of the evolution of product placement. It's simply another tool marketers use to get products integrated into shows. If you can put it in a package, we can put it in a show.

We can place a product, virtually any size, in almost any location. It really depends on what the program and the video in each individual episode provides in terms of a logical or contextual background.

Friends are the most important part of your life. Treasure the tears, treasure the laughter, but most importantly, treasure the memories.