Despite their differences, pride, shame, and guilt all activate similar neural circuits, including the dorsomedial prefrontal cortex, amygdala, insula, and the nucleus accumbens. Interestingly, pride is the most powerful of these emotions at triggering activity in these regions - except in the nucleus accumbens, where guilt and shame win out. This explains why it can be so appealing to heap guilt and shame on ourselves - they're activating the brain's reward center.

More often than not, the belief that you are bad contributes to the "bad" behavior. Change and learning occur most readily when you (a) recognize that an error has occurred and (b) develop a strategy for correcting the problem. An attitude of self-love and relaxation facilitates this, whereas guilt often interferes.

The biggest mistake you can make in trying to talk convincingly is to put your highest priority on expressing your ideas and feelings. What most people really want is to be listened to, respected, and understood. The moment people see that they are being understood, they become more motivated to understand your point of view.

A poor self-image is the magnifying glass that can transform a trivial mistake or an imperfection into an overwhelming symbol of personal defeat.

Accept yourself. But realize your behaviors can be bad.

It's irrational to assume you can ever truly evaluate yourself as a good or bad human being. You will never have enough information.That "bad person" at work who torments you might be an excellent father to his kids. That other "bad person" at work who screwed up royally today? That error might later lead to a huge breakthrough. We will never have enough info to holistically evaluate a person and score them in totality as "bad" or "good."

People who are prone to guilt tend to work harder and perform better than people who are not guilt-prone, and are perceived to be more capable leaders.