The drives you take for granted ("I'm a hetero/homosexual," "I'm attracted to children/adults," "I'm aggressive/not aggressive," and so on) depend on the intricate details of your neural machinery.

If you measure someone's brain and see very little activity during a task, it does not necessarily indicate that they're not trying - it more likely signifies that they have worked hard in the past to burn the programs into the circuitry. Consciousness is called in during the first phase of learning and is excluded from the game playing after it is deep in the system.

The brain "fills in" the missing information from the blind spot. Notice what you see in the location of the dot when it's in your blind spot. When the dot disappears, you do not perceive a hole of whiteness or blackness in its place; instead your brain invents a patch of the background pattern. Your brain, with no information from that particular spot in visual space, fills in with the patterns around it. You're not perceiving what's out there. You're perceiving whatever your brain tells you.

A mere 400 years after our fall from the center of the universe, we have experienced the fall from the center of ourselves.

Just like a good drama, the human brain runs on conflict.

It turns out that dopamine is a chemical on double duty in the brain. Along with its role in motor commands, it also serves as the main messenger in the reward systems, guiding a person toward food, drink, mates, and all things useful for survival. Because of its role in the reward system, imbalances in dopamine can trigger gambling, overeating, and drug addiction - behaviors that result from a reward system gone awry.

If you cannot always elicit a straight answer from the unconscious brain, how can you access its knowledge? Sometimes the trick is merely to probe what your gut is telling you. So the next time a friend laments that she cannot decide between two options, tell her the easiest way to solve her problem: flip a coin. She should specify which option belongs to heads and which to tails, and then let the coin fly. The important part is to assess her gut feeling after the coin lands. If she feels a subtle sense of relief at being "told" what to do by the coin, that's the right choice for her.