The great lesson of the Internet revolution is not that people never want personal service, just that they won't pay for personal service that does not add real value to the transaction.

A business based on brand is, very simply, a business primed for success.

The truth is the best brands, like the most interesting people, have a keen sense of self.

Finding an excuse not to buy a brand can be just as enjoyable as finding an excuse to buy one. That, too, is human nature.

Brand is everything, the stuff you want to communicate to consumers and the stuff you communicate despite yourself.

A strong brand is the only thing that can tip the balance of power between distributors and a manufacturer back into the manufacturer's favor.

Good brands do three things for highly stressed out consumers: 1. They save time. 2. They project the right message. 3. They provide an identity.