It's not fair, but it's not entirely wrong to presume that the more capable people will come from the better brand.
David F. D'AlessandroGood brands do three things for highly stressed out consumers: 1. They save time. 2. They project the right message. 3. They provide an identity.
David F. D'AlessandroFinding an excuse not to buy a brand can be just as enjoyable as finding an excuse to buy one. That, too, is human nature.
David F. D'AlessandroThe great lesson of the Internet revolution is not that people never want personal service, just that they won't pay for personal service that does not add real value to the transaction.
David F. D'Alessandro