Brand is everything, the stuff you want to communicate to consumers and the stuff you communicate despite yourself.

The real lesson Orville (Redenbacher) taught me was the power of a good brand to trump all rhyme or reason in the marketplace.

While the importance of a strong brand is widely understood, nothing is as misunderstood in American business as the question of how to use it.

A strong brand is the only thing that can tip the balance of power between distributors and a manufacturer back into the manufacturer's favor.

The truth is the best brands, like the most interesting people, have a keen sense of self.

It's not fair, but it's not entirely wrong to presume that the more capable people will come from the better brand.

The great lesson of the Internet revolution is not that people never want personal service, just that they won't pay for personal service that does not add real value to the transaction.