Brand is everything, the stuff you want to communicate to consumers and the stuff you communicate despite yourself.

Finding an excuse not to buy a brand can be just as enjoyable as finding an excuse to buy one. That, too, is human nature.

The real lesson Orville (Redenbacher) taught me was the power of a good brand to trump all rhyme or reason in the marketplace.

A strong brand is the only thing that can tip the balance of power between distributors and a manufacturer back into the manufacturer's favor.

The truth is the best brands, like the most interesting people, have a keen sense of self.

Do not allow your enemy to define you. Because if you allow yourself to be defined negatively, nothing positive you say about yourself will register.

While the importance of a strong brand is widely understood, nothing is as misunderstood in American business as the question of how to use it.