Good brands do three things for highly stressed out consumers: 1. They save time. 2. They project the right message. 3. They provide an identity.

The real lesson Orville (Redenbacher) taught me was the power of a good brand to trump all rhyme or reason in the marketplace.

A strong brand is the only thing that can tip the balance of power between distributors and a manufacturer back into the manufacturer's favor.

The truth is the best brands, like the most interesting people, have a keen sense of self.

While the importance of a strong brand is widely understood, nothing is as misunderstood in American business as the question of how to use it.

Good brands do three things for highly stressed out consumers: 1. They save time. 2. They project the right message. 3. They provide an identity.

Brand is everything, the stuff you want to communicate to consumers and the stuff you communicate despite yourself.