A business based on brand is, very simply, a business primed for success.

Good brands do three things for highly stressed out consumers: 1. They save time. 2. They project the right message. 3. They provide an identity.

Finding an excuse not to buy a brand can be just as enjoyable as finding an excuse to buy one. That, too, is human nature.

It's not fair, but it's not entirely wrong to presume that the more capable people will come from the better brand.

The truth is the best brands, like the most interesting people, have a keen sense of self.

While the importance of a strong brand is widely understood, nothing is as misunderstood in American business as the question of how to use it.

Brand is everything, the stuff you want to communicate to consumers and the stuff you communicate despite yourself.