A business based on brand is, very simply, a business primed for success.

A strong brand is the only thing that can tip the balance of power between distributors and a manufacturer back into the manufacturer's favor.

A business based on brand is, very simply, a business primed for success.

Every brand builder will face a million temptations to obscure, dilute, or confuse his or her brand message. These temptations fall under two general headings: boredom and the desire for growth.

Finding an excuse not to buy a brand can be just as enjoyable as finding an excuse to buy one. That, too, is human nature.

It's not fair, but it's not entirely wrong to presume that the more capable people will come from the better brand.

While the importance of a strong brand is widely understood, nothing is as misunderstood in American business as the question of how to use it.