A business based on brand is, very simply, a business primed for success.

The truth is the best brands, like the most interesting people, have a keen sense of self.

A business based on brand is, very simply, a business primed for success.

Good brands do three things for highly stressed out consumers: 1. They save time. 2. They project the right message. 3. They provide an identity.

It's not fair, but it's not entirely wrong to presume that the more capable people will come from the better brand.

While the importance of a strong brand is widely understood, nothing is as misunderstood in American business as the question of how to use it.

A strong brand is the only thing that can tip the balance of power between distributors and a manufacturer back into the manufacturer's favor.