The truth is the best brands, like the most interesting people, have a keen sense of self.

While the importance of a strong brand is widely understood, nothing is as misunderstood in American business as the question of how to use it.

Brand is everything, the stuff you want to communicate to consumers and the stuff you communicate despite yourself.

The great lesson of the Internet revolution is not that people never want personal service, just that they won't pay for personal service that does not add real value to the transaction.

Finding an excuse not to buy a brand can be just as enjoyable as finding an excuse to buy one. That, too, is human nature.

The real lesson Orville (Redenbacher) taught me was the power of a good brand to trump all rhyme or reason in the marketplace.

A business based on brand is, very simply, a business primed for success.