It did what all ads are supposed to do: create an anxiety relievable by purchase.
David Foster WallaceSuch techniques, including meta-discursive stuff, self-reference, irony, black humor, cynicism, grotesquerie and shock, it would be safe to say that television or televisual values rule the culture. Television is successfully using a lot of those same techniques but using them for a very different agenda, which is to sort of create an ethos and please people and to sell products to consumers.
David Foster WallacePeople, unless they're paying attention, tend to confuse fanciness with intelligence or authority.
David Foster WallaceTwo young salmon are swimming along one day. As they do, they are passed by a wiser, older fish coming the other way. The wiser fish greets the two as he passes, saying, "Morning boys, how's the water?" The other two continue to swim in silence for a little while, until the first one turns to the other and asks, "What the hell is water?"
David Foster WallaceThere's a certain kind of neurological makeup that goes along with being a writer, and having been in the room with a few other writers at the same time, it's rather wearing to be around. And it does - there is a kind of hypervigilance about it. Unfortunately it's got disadvantages. If you turn that hypervigilance on yourself and, for instance, whether or not you have a pimple on the end of your nose, it can get really depressing.
David Foster Wallace