In regards to those other franchises that are being remade, we must take pains to mention that we're the only one where the original creators are actually making the movie. It's a special feel of quality, like a Good Housekeeping quality.

That's one of the things we're most excited about, really, is just allowing this great, Oscar-nominated actor, giving him material to play in one of his signature roles.

Don's Mancini father was an advertising executive and I think Don really grew up and all of that stayed in his head. Some of the really great slogans we came up with, over the years, the big advertising buzz-words that we had, Don created those. It's just kind of fun just thinking about what we both love about pop culture and applying it to Chucky film and any others.

One thing I would like to do, as the director, I would really like to shoot the movie widescreen, 2.35:1, which we haven't done in any of the movies yet and I think that would really provide another opportunity for scares and suspense, particularly because since Chucky, our villain, is only two feet tall, it makes sense to define the space horizontally rather than vertically. I think that will take it to another level.

When I wrote Chuky script, I was a student at UCLA, an undergraduate and my biggest aspiration for it was that I would get my foot in a door somewhere, that I would get an agent or something and it was just beyond my wildest dreams that this big-time producer, David Kirschner.

We want to stay with the animatronics because it gives you such a wonderful feel of Chucky's movement. It feels like something that has been brought to life, as opposed to a smooth piece of animation.

In regards to those other franchises that are being remade, we must take pains to mention that we're the only one where the original creators are actually making the movie. It's a special feel of quality, like a Good Housekeeping quality.