There was a whole cut of the movie where Tom Holland decided to try a woman's voice for the voice of Chucky, proceeding from the logic that it worked with Mercedes McCambridge voicing the voice of Satan in "The Excorsist" so he thought he would give it a try. It didn't really work. Chucky just sounded kind of gay.We brought that back in Seed of Chucky.

That's one of the things we're most excited about, really, is just allowing this great, Oscar-nominated actor, giving him material to play in one of his signature roles.

It just sort of suggested a very specific kind of impudence like this little-man syndrome. Chucky has this Napoleon complex. He's a little guy with a lot of rage and that really pointed us in the direction of exploiting that aspect of his character, which people always seem to enjoy.

Don's Mancini father was an advertising executive and I think Don really grew up and all of that stayed in his head. Some of the really great slogans we came up with, over the years, the big advertising buzz-words that we had, Don created those. It's just kind of fun just thinking about what we both love about pop culture and applying it to Chucky film and any others.

One thing I would like to do, as the director, I would really like to shoot the movie widescreen, 2.35:1, which we haven't done in any of the movies yet and I think that would really provide another opportunity for scares and suspense, particularly because since Chucky, our villain, is only two feet tall, it makes sense to define the space horizontally rather than vertically. I think that will take it to another level.

In the first Chucky film, there's a scene in the elevator where a woman is just bringing food to a friend's home and they're in that cage elevator. She says, 'What an ugly doll,' and walks away. As the elevator begins to descend, Brad just decides he's going to drop this in and it was so simple but he just goes 'F*&k you,' and the audience went crazy. It was really a marker for us, and an evolution to understand what the potential of not just this killer, but this guy that obviously has some opinions as well.

There have been times that we've had arguments with Brad [Dourif] because he comes in with very strong ideas and, as in any working relationship, sometimes you're going to disagree, and he always goes to the mat and I've just always appreciated that attitude, that he takes it so seriously.