In the first Chucky film, there's a scene in the elevator where a woman is just bringing food to a friend's home and they're in that cage elevator. She says, 'What an ugly doll,' and walks away. As the elevator begins to descend, Brad just decides he's going to drop this in and it was so simple but he just goes 'F*&k you,' and the audience went crazy. It was really a marker for us, and an evolution to understand what the potential of not just this killer, but this guy that obviously has some opinions as well.

Don's Mancini father was an advertising executive and I think Don really grew up and all of that stayed in his head. Some of the really great slogans we came up with, over the years, the big advertising buzz-words that we had, Don created those. It's just kind of fun just thinking about what we both love about pop culture and applying it to Chucky film and any others.

When I wrote Chuky script, I was a student at UCLA, an undergraduate and my biggest aspiration for it was that I would get my foot in a door somewhere, that I would get an agent or something and it was just beyond my wildest dreams that this big-time producer, David Kirschner.

There was a whole cut of the movie where Tom Holland decided to try a woman's voice for the voice of Chucky, proceeding from the logic that it worked with Mercedes McCambridge voicing the voice of Satan in "The Excorsist" so he thought he would give it a try. It didn't really work. Chucky just sounded kind of gay.We brought that back in Seed of Chucky.

That's one of the things we're most excited about, really, is just allowing this great, Oscar-nominated actor, giving him material to play in one of his signature roles.

I never expected that, 20 years later, Chucky would be considered a classic, if I may invoke that term. A golden oldie anyway, something that people still care about 20 years later.

Chucky become a pandemic part of pop culture, definitely.