Don's Mancini father was an advertising executive and I think Don really grew up and all of that stayed in his head. Some of the really great slogans we came up with, over the years, the big advertising buzz-words that we had, Don created those. It's just kind of fun just thinking about what we both love about pop culture and applying it to Chucky film and any others.

There have been times that we've had arguments with Brad [Dourif] because he comes in with very strong ideas and, as in any working relationship, sometimes you're going to disagree, and he always goes to the mat and I've just always appreciated that attitude, that he takes it so seriously.

That's one of the things we're most excited about, really, is just allowing this great, Oscar-nominated actor, giving him material to play in one of his signature roles.

Brad Dourif as Charles Lee Ray, it's impossible to imagine anyone else in that role. I mean, he's just so great. Over the course of the five movies, he always just takes it so seriously, doesn't condescend to the material, whatsoever and just treats it as if he was playing Hamlet.

I don't think we would be specifically remaking "Child's Play 2" and "Child's Play 3". I imagine we'd be dreaming up whole new stories.

In regards to those other franchises that are being remade, we must take pains to mention that we're the only one where the original creators are actually making the movie. It's a special feel of quality, like a Good Housekeeping quality.

One thing I would like to do, as the director, I would really like to shoot the movie widescreen, 2.35:1, which we haven't done in any of the movies yet and I think that would really provide another opportunity for scares and suspense, particularly because since Chucky, our villain, is only two feet tall, it makes sense to define the space horizontally rather than vertically. I think that will take it to another level.