Don's Mancini father was an advertising executive and I think Don really grew up and all of that stayed in his head. Some of the really great slogans we came up with, over the years, the big advertising buzz-words that we had, Don created those. It's just kind of fun just thinking about what we both love about pop culture and applying it to Chucky film and any others.

I never expected that, 20 years later, Chucky would be considered a classic, if I may invoke that term. A golden oldie anyway, something that people still care about 20 years later.

There have been times that we've had arguments with Brad [Dourif] because he comes in with very strong ideas and, as in any working relationship, sometimes you're going to disagree, and he always goes to the mat and I've just always appreciated that attitude, that he takes it so seriously.

Don's Mancini father was an advertising executive and I think Don really grew up and all of that stayed in his head. Some of the really great slogans we came up with, over the years, the big advertising buzz-words that we had, Don created those. It's just kind of fun just thinking about what we both love about pop culture and applying it to Chucky film and any others.

It just sort of suggested a very specific kind of impudence like this little-man syndrome. Chucky has this Napoleon complex. He's a little guy with a lot of rage and that really pointed us in the direction of exploiting that aspect of his character, which people always seem to enjoy.

Define the space horizontally rather than vertically in movie widescreen, 2.35:1 just having that rectangular shape and when you think of great horror movies like Halloween and Jaws that just really exploit the space so well and I just think we would have so many more opportunities in creating suspense and shocks.

Chucky become a pandemic part of pop culture, definitely.