Don's Mancini father was an advertising executive and I think Don really grew up and all of that stayed in his head. Some of the really great slogans we came up with, over the years, the big advertising buzz-words that we had, Don created those. It's just kind of fun just thinking about what we both love about pop culture and applying it to Chucky film and any others.

After having, I think, rather successfully mined the horror-comedy aspects of this concept over the course of Bride of Chucky and Seed of Chucky, the fans are really telling us that they want it to be scary again. Doing the remake just provides us with a really good opportunity to bring it home, so to speak.

There are things we could do like let Brad Dourif play Charles Lee Ray's brother or father , something like that, but I think any of those options would've been squarely in the horror-comedy realm.

There have been times that we've had arguments with Brad [Dourif] because he comes in with very strong ideas and, as in any working relationship, sometimes you're going to disagree, and he always goes to the mat and I've just always appreciated that attitude, that he takes it so seriously.

I never expected that, 20 years later, Chucky would be considered a classic, if I may invoke that term. A golden oldie anyway, something that people still care about 20 years later.

We want to stay with the animatronics because it gives you such a wonderful feel of Chucky's movement. It feels like something that has been brought to life, as opposed to a smooth piece of animation.

Brad Dourif as Charles Lee Ray, it's impossible to imagine anyone else in that role. I mean, he's just so great. Over the course of the five movies, he always just takes it so seriously, doesn't condescend to the material, whatsoever and just treats it as if he was playing Hamlet.