I'm obsessed with efficiency. And there are some tasks I need to just leave alone. And there are others - like an evening with one of my daughters or my wife - where I need to toss efficiency aside and simply be in the moment.

For me, the key question is what's behind the dangerous idea. If it's simply to stir things up and appear radical, I'm not interested. But if it's done with a quest to learn, evolve, and improve the quality of life for people everywhere, I'm on board.

The very ability to empathize with a user requires that I have an understanding of that user's value and needs. This is what leads to many product fails. The individuals developing the innovation don't actually use it.

Perspective taking is taking on the perspective of others. It's what we do anytime we buy a gift for someone else ("What would they like?"). So it means breaking the golden rule ("Treat others the way you want to be treated") and instead, acknowledges that others may not want what you want.

The more diverse your team, the better you'll be at identifying what a diversity of users perceive as problems.

The two most important forms of diversity when it comes to innovation are visible diversity (typically skin color, age, gender, etc.) and underrepresentation (anytime someone is less than 15% of the majority group). Other forms of diversity are also relevant but these are the ones that psychologically play the most role in how someone engages with the innovative process.

Smaller companies are often more homogenous. Don't simply increase your diversity because of the social pressure to do so. Instead, realize that hiring a more diverse team will give you a whole new repertoires of innovative ideas. And then develop a strategy for effectively using the diversity of your team.