The more diverse your team, the better you'll be at identifying what a diversity of users perceive as problems.

The better you work to find the pain point and problem facing a diversity of users, the more clearly you can DEFINE the goal when you implement the process for culturally intelligent innovation.

Perspective taking is taking on the perspective of others. It's what we do anytime we buy a gift for someone else ("What would they like?"). So it means breaking the golden rule ("Treat others the way you want to be treated") and instead, acknowledges that others may not want what you want.

When you start paying attention to diversity, you notice it (and notice its absence!). And based on the culture of your upbringing and the culture of your organization, you may or may not be primed to think consciously about innovation.

Nature is good for all of us. When we're exposed to trees and other natural settings - even within the city, it fosters creativity.

The best way to improve perspective taking is to see users up close.

Minimization is what happens when we take the "world is flat" idea too far...and act as if people everywhere are the same (and thereby minimizing the differences).