Trust is consistently seen as a make or break component of innovation - particularly because the freedom to fail is an important part of innovation.

Clashing expectations are what most consistently derail any team, and especially a culturally diverse team. So if you take the time to "define" the goal carefully upfront, you've addressed one of the most difficult and important parts of the innovative process.

The distraction, particularly of technology, impedes the innovative process. And when you add to that the distraction of working with colleagues who are in different time zones and/or who have a different approach to urgency and distraction, the potential for losing focus is abundant.

Even an organization that doesn't do much work internationally will benefit from a culturally intelligent strategy to innovation. Working across different generations, business units, regions, and functions are all factors that can also influence the innovation process.

Many Westerners see follow-through and reliability as the most critical factor in how they calculate the trustworthiness of another individual. In some other cultures, who you know and how you're related to other individuals is the most important variable. And for others, it may be as much about your reputation and what others have said about you.

The more diverse your team, the better you'll be at identifying what a diversity of users perceive as problems.

The most important part of aligning various expectations is to clearly describe the problem you are trying to solve and identify at least three different ways diverse users experience this problem. The more diverse your team, the better you'll be at doing this.