Minimization is what happens when we take the "world is flat" idea too far...and act as if people everywhere are the same (and thereby minimizing the differences).
David LivermoreThe very ability to empathize with a user requires that I have an understanding of that user's value and needs. This is what leads to many product fails. The individuals developing the innovation don't actually use it.
David LivermoreWhat really makes the difference in innovation is whether the corporate culture is paying attention to innovation.
David Livermore