Well, I think first of all, probably the most fundamental thing is that we are a mixed-signal analog semiconductor company, which, along with some of the other well-known names in the industry, enjoys very good economics.

We are also fortunate in being in quite a sheltered environment, in terms of people moving on to do other things, because there are relatively few companies in Scotland that are looking for the skill set that we've developed.

We believe we've got the skill base and the techniques to supply the chips that really enable the end manufacturers to develop exciting, innovative products themselves.

Well, I think first of all, probably the most fundamental thing is that we are a mixed-signal analog semiconductor company, which, along with some of the other well-known names in the industry, enjoys very good economics.

We opened a design center in the South of England last year as part of our strategy for being close to our customers and developing innovative products for exciting new markets.

Clearly, Japan is a most important market for digital consumer products.

But, when we started our product portfolio, we focused the mixed signal requirements first for image processing devices and then in audio applications , targeting our technology into the growing use of digital technology in consumer markets.