The only marketers who know what the hell they're doing are those who have worked in sales

Advertising is the place where the selfish interests of the manufacturer coincide with the interests of society.

I admire people with gentle manners who treat other people as human beings.

It's the lack of ambition that cripples most people, and makes them so pedestrian in the advertising/creative business

Positioning should be decided before the advertising is created

The creative process requires more than reason. Most original thinking isn't even verbal. It requires 'a groping experimentation with ideas, governed by intuitive hunches and inspired by the unconscious.' The majority of business men are incapable of original thinking because they are unable to escape from the tyranny of reason. Their imaginations are blocked.

If you can’t be brilliant, at least be memorable