You aren’t advertising to a standing army; you are advertising to a moving parade.
I always said that mega-mergers were for megalomaniacs.
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
Why should a manufacturer bet his money, perhaps the future of his company, on your instinct?
Within every brand is a product, but not every product is a brand.
Nowadays it is the fashion to pretend that no single individual is ever responsible for a successful advertising campaign. This emphasis on "teamwork" is bunkum - a conspiracy of the mediocre majority.