The only marketers who know what the hell they're doing are those who have worked in sales

Consumers don't think how they feel. They don't say what they think and they don't do what they say.

The only marketers who know what the hell they're doing are those who have worked in sales

You cannot bore people into buying your product - you can only interest them in buying it.

The consumer isn't a moron; she is your wife.

I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big ideas

Our business is infested with idiots who try to impress by using pretentious jargon.