The only marketers who know what the hell they're doing are those who have worked in sales

The best ideas come as jokes. Make your thinking as funny as possible.

Unless your campaign has a big idea, it will pass like a ship in the night.

You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.

Advertising reflects the mores of society, but it does not influence them.